SocioInsight: Through Learning Curve

Strategy - Definition and Features The word “strategy” is derived from the Greek word “stratçgos”; stratus (meaning army) and “ago” (meaning leading/moving). Strategy  is an action that managers take to attain one or more of the organization’s goals. Strategy can also be defined as “A general direction set for the company and its various components to achieve a desired state in the future. Strategy results from the detailed strategic planning process”. A strategy is all about integrating organizational activities and utilizing and allocating the scarce resources within the organizational environment so as to meet the present objectives. While planning a strategy it is essential to consider that decisions are not taken in a vaccum and that any act taken by a firm is likely to be met by a reaction from those affected, competitors, customers, employees or suppliers. Strategy can also be defined as knowledge of the goals, the uncertainty of events and the need to take into ...

 The relations between decisions and #metrics that impact SEO, then read ahead... Many digital marketers have  written describing what should be done for better search engine optimization(#SEO). But,these articles misses the important points on explaining ; A) How these changes impact SEO? B)What is the impact on the traffic if page title or meta description is changed? C)How  updating the content impact the #Click-Through-Rate (CTR)?  This article aims to explain why these steps are important for SEO. The cause and effect relationship between the various steps taken and the different metrics has been discussed in detail. There can be numerous relations that might exist between the metrics and the elements of a webpage. For understanding the relationship, it is essential to understand the different metrics that are of importance to any company. The metrics can be broadly divided into two parts, pre-landing metrics, and post-landing metrics. Pre-landing...

Vision , mission, strategy tactics • The need toward which the organisation strives , forms the basis of its aspirations   or vision. Ideally organization’s vision is an ennobling, articulated statement of what it seeks to do   and become.    A vision that ignores the larger role that a firm plays in society is likely to be neither noble nor sustainable. • vision statement must appeal to multiple stakeholders, including members of the organization..employees , its direct beneficiaries (owners), its economical partners.( customers , suppliers). • A firm’s strategy explains how the org.. Intends   to achieve its vision and mission. It defines the org response to its competitive environment. • The vision statement answers why the org exist. It identifies the needs the firm aspires to solve for others. • The mission states what the organisation is going to do to achieve its vision. It addresses the types of activities the firm seeks to perform...